Amazon

I decided that I wanted to take a look at company logos and begin evaluating them based upon design, meaning, etc. Seeing as how it is Cyber Monday, I figured that there would be no better place to start than with Amazon. For those of you who do not know the meaning behind the logo, here it is...The yellow line is to indicate the fact that Amazon brings smiles to customers. The arrow goes from A to Z, meaning that Amazon carries and sells everything from A to Z.

Although this logo is incredibly well known, I still can't get past the '.com' at the end. At this point in time, everyone knows that Amazon is an online destination, so why not remove the '.com' and simplify the logo? Also, I dislike the fact that the 'z' is curved at the bottom (where the arrow smile is) but not on the top. Use the same font, and don't try to get fancy.

Overall, I still think that the logo is brilliant in the simplicity and the fact that the smile is evident almost instantaneously. The arrow in this logo goes up there with the arrow in the FedEx logo (between the E and the X). Few people notice it until it is pointed out, but it carries an importance which makes the logo stand out above the rest.