After looking at a good logo yesterday (Amazon) I thought it would be good to evaluate a terrible logo. I'm not really sure what the Olympic Committee was thinking (are they the ones who pick the logo?) but this is just a terrible excuse for a logo. The London 2012 Olympics should, and will be, an incredible event based upon uniting the world through sports. It is reported that the logo, designed by Wolff Olins, cost around $400,000. So what's wrong with the logo? There are quite a few things...1) The share edges give the image a hostile feel. Rather than being a warm or inviting design, this is rough and mean.
2) It slightly resembles a neon billboard for an adult store.
3) I am still perplexed about the color choice. I mean, why not use the colors associated with the Olympic rings (blue, yellow, black, green, red)?
To me, this logo is a perfect example of how things can go poorly when you pay an exorbitant amount of money to a design firm. No logo design is worth that kind of money, and you often will end up with junk like this.
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