Chances are that you either use AT&T or Verizon as your cellphone provider. Sure, there are other companies out there like T-Mobile, metroPCS, Sprint, and Virgin Mobile, but most people use one of the main two. Although I'm not crazy about AT&T's logo either, it at least makes sense. The logo symbolizes a globe and represents the world being circled by electronic communications. Again, this makes perfect sense. It is a smooth logo that almost makes you feel comforted when you look at the 3D design. It certainly does not have the sharp and jagged edges of the 2012 Olympics logo.
Now, when looking at the Verizon logo, it makes me cringe. It certainly does not have the smooth feel that the AT&T logo has, and the choice of red and black colors reminds you of a villain, not a cellphone provider. The name Verizon comes from the combination of two words: "veritas", a latin word meaning truth, and "horizon."
The "V" on top of the logo is off kilter and does not match the angles presented in the rest of the design. Then, there's the red Z which does not belong in this design. I'm honestly not sure of what the extended bottom of the Z stands for, but I assume it is representative of a "horizon" somewhere at the end.
Although the Verizon logo is not nearly as bad as others, it still ranks as one of the worst. There is an argument that it clearly does not matter, especially considering how dominate Verizon is, but the logo needs to change. It is gaudy and does not, in any way, represent what thoughts come to mind when a customer thinks of Verizon.
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