Milwaukee Brewers Retro Design

Although the logo is only used as a throwback, no one can forget the old school Brewers logo. At first glance, the yellow and blue baseball mitt with a baseball inside is just a simple design for a baseball team. However, what makes it so unique is that the artist, Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire, incorporated the "m" and the "b" into the mitt.

Introduced in 1977, the logo lasted for 16 seasons with Milwaukee before being replaced in January of 1994. I still remember walking around campus as an undergrad and seeing a throwback Brewers hat and thinking it had to be one of the simplest designs ever. For some reason, maybe I'm just slow when it comes to design, it took me until then to notice the "m" and the "b" hidden inside the mitt! At this point, it became one of my favorite sports logos of all time. If for no other reason, then appreciate the logo because it replaced this:

I may be biased in evaluating this logo, but I love when a company (or a team) can hide something within a logo. I doubt this was the first, but it definitely helped lead the way for logos such as the Amazon "smile" or the FedEx "arrow."

If you want to see more about the history of the logo, check this out.